Our Campaigns
Storytelling Through Digital Campaigns
Every Mother Counts uses digital campaigns to raise awareness about the state of maternal health and inspire support for our work. While we run campaigns through the calendar year, many campaigns are tied to Mother’s Day, an important moment for mothers and families. Past campaigns have featured the stories of mothers and providers in the United States and around the world, and have driven action, engaging hundreds of thousands of individuals in our mission to advance maternal health around the world.
Featured Campaign
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#15ForEveryMom
In honor of our 15th anniversary, the #15ForEveryMom campaign celebrates Every Mother Counts’ 15 years of impact in advancing maternal health.
Past Campaigns
2023
Behind Every Great Mom
For Mother’s Day in 2023, we explored the critical supports that all mothers need, including health care teams, policies, community-based organizations, and strong health systems.
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2022
My Arrival Story
In conjunction with the release of Arrival Stories, a book edited by Christy Turlington Burns and Amy Schumer, this campaign called for all mothers to share their birth stories.
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2021
Mamathon
When in-person events were not possible during the pandemic, we hosted a virtual Mother’s Day campaign to highlight the people who have helped improve access to safe and equitable maternity care.
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2021
10 Things We’re Working Towards
Through the "10 Things" campaign, we highlighted our top goals for all mothers, everywhere.
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2021
Hang in there, mama.
Amid the pandemic, this campaign asked supporters to send encouraging notes to mothers, pregnant people, and caregivers.
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2020
Birth Justice Now
This campaign used stories and social media to call for accountability, birth justice, and legal guarantees for safe, respectful, and equitable care for all.
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2020
Delivering Hope: Maternal Health Heroes
Around the globe, individuals and organizations fight against the odds to advance maternal health for some of the world’s most marginalized people. Delivering Hope tells the stories of these incredible heroes.
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2016
Orange Rose Mother’s Day Campaign
In 2016, we unveiled the Orange Rose as a universal symbol for safer motherhood. The accompanying campaign invited everyone to honor their mothers on Mother's Day and stand in solidarity with women and girls throughout the year.
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2014
#EveryMileEveryMother
This campaign used an online relay to raise awareness about the distance women can be forced to walk to access care in some parts of the world.
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2014
#Every2 Mother’s Day Campaign
This campaign asked supporters to take two actions to raise awareness or funds to reduce maternal deaths and support mothers around the world by highlighting the fact that one mother dies from pregnancy or childbirth complications every two minutes.
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